Kindred is one of the largest online gambling companies in the world with over 15 million customers across 100 markets. The company was founded in 1997 by Anders Ström and listed on Nasdaq Stockholm in 2004. Kindred is committed to offer customers the best deal and user experience possible, while ensuring a safe and fair gambling environment.

They offer pre-game and live Sports betting, Poker, Casino and Games through 10 subsidiaries and brands across our markets. While their core markets are in Europe and Australia, they address most global markets.
Kindred is a pioneer in the online gambling industry and as an innovation driven company that builds on trust, they have led the development into areas such as technological advancements, mobile solutions, new product launches, as well as player safety and responsible gambling improvements.

Kindred in Brief

• The Group was founded in 1997 as Unibet by Anders Ström
• Kindred Group is Europe’s leading online gambling operator with over 15.8 million customers
• The head office is located on Malta and they company is listed on Nasdaq Stockholm Large Cap
• Their brand portfolio consists of 13 brands, among them Unibet, Maria Casino, Stan James and iGame
• Over 1,100 dedicated employees work to ensure the best possible customer experience within the product categories sports betting, casino, poker, games, bingo and racing
• Kindred Group operates in 20 different languages, in more than 100 countries
• They are certified by G4 (Global Gaming Guidance Group), complying with their Code of Practice in relation to responsible gambling
• Kindred Group is certified to be compliant with eCOGRA’s standards
• Kindred Group is a member of the European Gaming and Betting Association and the Remote Gambling Association
• Kindred Group is a founding member of ESSA
• Kindred Group has ESG rating AAA by MSCI